Guest database reactivation

Reconnect with your hotel’s past guests.

Start with a PMS/CSV export, separate eligible contacts from suppressed records, then configure post-stay, win-back and low-season repeat-booking flows.

The demo processes selected CSV data in the browser and does not send guest communications.

See it before you buy

From CSV to useful guest segments.

Load a test CSV and see recent, dormant, low-season, high-value, marketing-eligible and suppressed audiences separated automatically. This is the first step of the real implementation.

Best fit

For properties sitting on useful guest history.

01

Past guest database

Historical guest contacts already exist in a PMS, booking-platform export or spreadsheet.

02

Direct-booking goal

You want previous guests to return through your own booking path.

03

Low-season gaps

You need targeted campaigns for quieter periods rather than blanket promotions.

04

Small team

You want a repeatable workflow instead of rebuilding lists and campaigns manually.

Included at launch

A complete retention foundation.

DATA

Import & field mapping

Map approved fields such as email, stay dates, booking value, language, country and marketing status.

SEGMENTS

Useful guest cohorts

Recent guests, dormant guests, high-value guests, low-season visitors and language cohorts.

AUTOMATION

Three core flows

Post-stay, win-back and low-season automations configured around the property and available data.

How it works

Review first. Configure second.

01

Review

Confirm export structure, booking path, languages and marketing rules.

02

Test import

Validate fields, eligibility, suppressions and deduplication on a controlled subset.

03

Automate

Build and QA the three launch flows on the agreed sending infrastructure.

04

Handover

Deliver reporting, documentation, ownership and staff operating guidance.

Three launch automations

Start with the flows that matter.

POST-STAY

Stay → relationship

Follow-up and preference capture after checkout, with promotional messaging only for eligible contacts.

WIN-BACK

Dormant → return

Reactivation after a configurable period, segmented by past stay profile and language.

LOW SEASON

Empty dates → targeted offer

Reach relevant previous guests instead of broadcasting the same promotion to the entire database.

Founder offer

€690 one-time for the first 3 qualified setups.

Includes one property, data mapping, segmentation, three core automations, reporting and staff handover. Hosting/VPS, email or SMS provider costs and other third-party services are separate. We confirm compatibility and scope before payment.

Data responsibility

Agree contact rules before sending.

Promotional contacts are handled according to the property’s confirmed rules and lawful basis. Suppressed and unsubscribed records remain excluded, and transactional communications are kept separate from marketing flows.

Before setup

Start with the guest data you can use.

We review your PMS export or CSV, available stay and contact fields, marketing status, exclusions, booking link and guest languages. Try the demo’s sample data first; the initial review establishes what can be configured from your actual records.

The handover includes data mapping, segments, exclusion rules, three core automations, reporting and operating guidance for one property. If you do not have usable guest history or cannot identify eligible contacts, those gaps need attention first. Purchased lists are outside the scope, and booking results are not guaranteed.

Where should you start?Start with a 2-minute audit.
Free audit →